Content Types & Their Definitions (User Perspective)
Content Types & Their Definitions:
Content types are structured pieces of data used throughout your website and described below. Each content type contains one or more predefined fields related to the intended purpose of the type. For example, an Image has a path, a title, and an ALT field.
A developer can also extend any of these content types with custom, unstructured data. This data only appears when editing a page and will not show up in the property dialogs. Typically, it is up to the site developer to add unstructured data and choose how to render both types on a page.
Pages: A “page” is essentially a URL or website address. For example, if the URL is www.marketpath.com/about-us then the page would be “about-us”. Any content type described below can have one or more pages derived from it and a page is always derived from structured content. That is, a page cannot exist until you create a parent content object.
- Menus: Menus are listed under site settings but are a form of content worth noting. Menus are how you control the navigation within your website but may also be used to control sub-menus of information such as quick links or footer menus.
- Articles: Articles are a content type with a title, summary, primary content, and an image. As an example, let’s say we are using the Article content type for our collection of white papers. On a page that lists all white papers, each list item has a summary and a related image that links to the actual page showing the white paper and its primary content.
- Authors: Authors are used to store bio information for people who write content for your website. All content types can have one or more associated authors. An author only needs a name but can have as much or as little information as the developer would like to display (i.e. picture, email, contact information, etc.) Authors help group content together in another way. For example, each Author can have a page that shows everything the author has written - blog posts, articles, etc.
- Basic Pages: The Basic Page content type, not to be confused with the Page object described above, is a generic content type with no specialized fields defined for it. Often, the Basic Page content type is used for simpler website pages, such as, about the company, meet the team, or company history.
- Calendars: Calendars have two parts: Calendars and Calendar Entries. You could have several different calendars throughout your website, each with their own calendar entries. Each calendar entry can have a page associated with it to give information about the event. Just like an article, the calendar entry would have a summary of information (name, date, time, etc.) and a link to a page with the full details of the event all edited within the calendar section of CMS.
- Documents: Documents are uploaded to the website for a user to download on the live site. An example would be an application for employment that is a downloadable PDF. CMS accepts most standard document types (PDF, Microsoft Office documents - word, powerpoint, excel, etc., text files) and more.
- Folders: Folders are easy ways to segment information and content types. Folders can be used in a number of ways to organize information and developers can pull entire folders of content into site pages. For example, a page can display all the images within a folder as a scrollable project gallery). Your marketing agency will most likely set up your folder structure and train you on how it’s used.
- Forms: Forms and form submissions are used for collecting various types of information from website visitors. Form submissions are synchronized from the live website to the management application and can additionally be emailed to selected recipients.
- Images: Images are simply that - pictures for your website. Images can be put into folders to help better segment and organize that section of your website.
- Snippets: Snippets are pieces of content that may be reused throughout your website over and over. They can either be copied into an editable content area or linked as global content. An example of a Snippet might be the address of the company that appears in the footer. A Snippet allows you to control that content in one place and, if updated, will automatically be updated everywhere it’s linked on the website. Snippets are very helpful for global management of reusable content.
- Tags: Tags are used for a number of different reasons. Tags can be used on blog posts to identify related posts, on articles to organize by industry segments, or as an internal-only CMS resource for organizing content (in addition to Folders). Tags have a lot of different uses, but your agency will teach you how they have set them up for your site.