SEO Page Properties

Each page within your site should be crafted and optimized with the overall goal of higher rankings and increased traffic in mind. With Marketpath, SEO elements are featured at the top of each page . 

Marketpath CMS Fields for on-page SEO
If you're a SEO Beginner, feel free to download our SEO Guidebook free of charge.

SEO Elements

Domain:

This field is displayed just below the general information for the Article and if "Has URL" is selected. The value will be hardcoded if only one domain is configured for the site. However, if a site has gone live or is configured with more than one domain, then this will become a drop-down list for the user to assign.

URL:

The uniform resource locator (URL) is the web address given to a page. The field is auto-filled from the page name, but can be overwritten. It should be easily readable and keyword rich. After a page has been published, this URL can be changed at any time and a redirect is automatically created and saved.

Helpful Document: 15 SEO Best Practices for Structuring URLs

Template:

Templates are built and managed in the Development area of Marketpath. With this field you can assign them to the entity, but, with the appropriate permissions, you can also edit the template from this screen.

After clicking "Select", you a list of applicable templates will appear from which you can select. Every Article, Blog, Blog Post, and any entity configured with a URL (with a page) must have a template associated with it.

Browser Title:

Title tags are the second most important element of any page and are the easiest and to modify. Each page within your site should have a well-crafted title tag that you (or your web developer) have written. Functionality also exists to configure default prefixes and suffixes that will automatically be added to the pages of your site.

To set up Default Browser Titles, navigate to Site or Full Menu > Site Settings > Edit Properties.  Once finished, click Save and Publish.

Advanced Fields

Meta Descriptions:

Technically a tag in HTML, this text field allows you to summarize the page's content, which then search engines use to display as the summary of the page in search results. Meta descriptions help increase the click-through rate for search engine listings. Any given CMS should allow you to modify each page’s meta description within your site. These are great places for a few quick sentences involving key phrases you’re targeting and a call-to-action to entice the user to click.

Canonical URL:

A canonical link element is an HTML element that helps webmasters prevent duplicate content issues by specifying the "canonical" or "preferred" version of a web page as part of search engine optimization. If you have 2 pages with the same content it is important to canonicalize them to not be penalized by search engines.The rel=canonical element, often called the “canonical link”, is an HTML element that helps webmasters prevent duplicate content issues. It does this by specifying the “canonical URL”, the “preferred” version of a web page. Using it well improves a site's SEO. 

Meta Robots

In a nutshell. You can use a special HTML <META> tag to tell robots not to index the content of a page, and/or not scan it for links to follow. For example: <html> <head> <title>...</title> <META NAME="ROBOTS" CONTENT="NOINDEX, NOFOLLOW

Keyword:

A keyword is generally a word or phrase that is a topic of significance. Searchers use keywords as a way to identify and verbalize their problem or topic in which they're looking for more information.

On-Page Best Practices

Document names and alt tags:

Within your CMS, you’re going to be uploading content.  This content should retain the original file name once upload (assuming that you named your images and videos with applicable key phrases).  Also, when inserting an image onto a page, the option to add Alt Image Text should be presented.  This text will help your odds of being relevant for Google Image searches.

H1 tags:

A good CMS will allow you to simply highlight and style any text within your site with an H, or heading, tag.  An H1 tag should be thought of as the headline of the page and should directly relate to the content on that particular page.  Styling this text should happen automatically, making the job of the content creator much easier. You should only have 1 H1 tag on a page, headings that follows should be in order by H2, H3, H4, etc.